Spring Cleaning: Five Ways to Improve Your Ecommerce Site

Spring is on the horizon, so you know what that means. Spring-cleaning time is coming soon too. This yearly refresh is more than just a reminder to dust your home; it’s also a chance to revitalize your ecommerce business, attract new customers and delight loyal shoppers. Here are five easy ways to improve your ecommerce site during spring-cleaning season.

1. Putting Old Goods on Clearance

You know the saying, “out with the old and in with the new.” That’s what spring is all about. So, take a moment to review your product offerings. Find the outdated merchandise on your site and offer it a discount. Be sure to promote these sales over social media and email marketing. As this stuff is sold off, you will have more room to add new items. This is also an opportunity to generate new interest in your e-store, especially as consumers come off the holiday hangover and start shopping again.

2. Switch to the Cloud

Are you still hosting your ecommerce site from an at-home server? If so, you are likely missing out on some of the benefits and functionalities of the cloud. Cloud-based ecommerce allows storeowners to scale their sites to accommodate more traffic. Even better, most cloud platform providers are plug-and-play, meaning you can change certain elements of the site without having to take a deep dive into coding. Many cloud-based ecommerce platform providers offer free website templates. Among other benefits his makes redesign a breeze! Especially if you want to change your website at will to match certain holidays and seasons—which brings us to…

3. Update Your Design

It’s a new year. Shouldn’t you have a new store design to match? Try updating your e-store design to attract customers. But don’t just change things willy-nilly. That won’t do anybody any good. Instead, take a moment to see how you can improve your store. Perhaps you need to update your checkout process to make it quicker and easier to use. Maybe you need to consolidate your FAQ, contact and about us pages for greater ease of use. Try putting yourself in a consumer mindset to see what needs to be changed and why.

4. Revamp Your Logo

Another idea is to give your logo a facelift. It’s entirely possible that your brand identityhas changed over the past year. You might have gone from a fun and fresh ecommerce page, to something a little more professional. Yet, your logo is still mired in a bubbly and silly history. If this is the case, try swapping your logo for something a little more mature, with muted colors and sleek lines. It could be the evolution you need to attract your target audience.

5. Prep Your Yearly Schedule

We all like to believe the New Year will be full of changes and surprises. To make it happen, take some time now to prepare for the next 12 months. After all, our calendar is cyclical. You already know when the big holidays will arrive and when the seasons will change. So, in a way, you already know when your hottest sales will occur and when your seasonal slumps will crop up. Lay in the groundwork now by writing down these occurrences and beginning to prepare for them. For example, you can anticipate your summer blow out sale and your holiday bundle deal long before they ever happen. By doing so, you can get ahead of your competition and set yourself up for success.

The bottom line is that spring is a time for refreshment. Why not rejuvenate your ecommerce store while you can? These five easy ways to improve your ecommerce site during spring-cleaning season will get you started.

Published by

Max Stanworth

I am the creator and editor of Design Shard, I created this blog to post my inspirations, work and free resources. I hope you find them as interesting and useful as I do. By day I am a UX focused product designer.