Tag: Colour

Top Tips for Developing a Creative Flyer

Flyers are a fantastic way to promote your business, especially considering how easily they can be distributed among members of the public. Since you’re likely to be spending your hard-earned cash on this very effective marketing tool, it is essential to take the right steps when designing your flyer, ensuring you display your skill set effectively to get the attention of readers through stylish design. Below are some top tips to design an effective flyer, and ultimately help boost the chance of your business campaign being a success.

Focus on Visual Aspects

It is usually human nature to see images before we read the text in front of us, and this is a very important consideration when designing a flyer. It is important to use eye catching colors and intriguing designs to engage viewers as best possible, and regardless of your creative ability there is always the option of using ready-made templates such as a free online flyer maker, which allows you to customize your details effectively.

 

Promote the Benefits of Using Your Service Over Competitors

Though it is tempting to simply reel off the features of the products or services you offer, it is important to mention the benefits of your company over others, suggesting evidence as to why individuals should choose you over other businesses. It is important to answer the ‘what’s in it for me’ question that will be posted by the individual reading the flyer when they look past the initially attractive imagery on display.

 

Keep It Brief

One of the most important features of flyers is the use of short and snappy text that gets straight to the point, otherwise users can easily become bored and dismiss your flyer. To achieve this, short sentences should be used incorporating lists and bullet points which keep the attention of the individual. This has become increasingly important in a world where people’s attention spans are diminishing, and if people are keen to find out more they can do so by contacting you at your address, phone number or website.

 

Organize Your Information

Text boxes and infographics can be used effectively to organize your information into easily digestible portions, ensuring a concise read that gets your point across.

Use A Catchy Headline

Though visual imagery is arguably the most important factor in terms of captivating audience attention, another critical and often first observed aspect of your flyer is the heading. This should be something which is interesting and perfectly sums up your business, giving consumers a good idea of exactly what you do in just one or two lines of text.

Proofread Your Writing

A critical mistake made by users is their inability to check and double check what has been written, where misspelled words or incorrect contact information suggests unprofessionalism and results in individuals failing to trust the service you’re adveritisng.

 

Utilizing these tips above will give you the best chance of success when using flyers as a method of advertisement.

 

5 Great Tips For Finding Color Inspiration

When it comes to color rules, there are no rules. It’s true that some color combinations are more difficult to work with than others, and some look so great together that they seem to be made for each other. But if you develop a sensitivity to the properties of colors, you’ll find that your options are limitless.

A basic color wheel

The Basics

The twelve primary, secondary, and tertiary hues of the color wheel form the backbone of any combination; other colors are created by adding uneven proportions of pigment, or by mixing in black and white. Green, blue, and purple are known as cool colors, and red, orange, and yellow are warm colors.

For a tried and true color palette, you can always look to three simple combinations:

Monochromatic:

Use the same basic color, with different amounts of white or black in each hue.

Analogous:

Use a few colors that occupy the same portion of the color wheel, like blue-purple, purple, and red-purple.

Complementary:

Use two colors that are across from each other on the color wheel. Because you are using both warm and cool colors, there is more versatility in this type of combination.

Remember that color perception varies quite a bit depending on how muted or vibrant your colors are, the proportions of one color to the next, and the placement of your colors. For example, a square of orange placed against of field of red will read very differently when placed on a field of yellow.

Now that you’ve had a refresher on the building blocks of color theory, it’s time to get some inspiration for finding more diverse, unique, and meaningful color palettes.

1. The Grocery Store

Don’t just look at the food (although the produce section is a great resource); also look at the product packaging! Liquor labels and higher-end products are especially full of inspiration.

A close up of autumn leaves

2. The Great Outdoors

Nature could be called the world’s first designer, so it’s fitting that her color combinations are always worth imitating. Take photographs to capture each moment of color. Then open up Photoshop, select five or six of the hues you see in a photo, and rearrange them into a swatch. You’ll be amazed by the endless variations you can find.

3. The Internet

To stay on the cutting edge of color trends, it’s usually best to turn to the web. Color inspiration can be found in so many different places. You’ll also find interactive color-choosing tools, or even trend reports on the next big color craze.

4. Posters and Magazines

The colors in ads are carefully chosen for their emotional content; use the results of other designers to enhance your own work! A flashy combination of red and yellows that you liked in action movie poster might be just the thing to reapply to the glitzy sports car illustration you’re working on.

5. Paint Chips

If you’re a fan of the hands-on approach, grab an armful of paint chips. This is an especially good idea if you find it easier to consider pure color combinations, without any of the distractions of proportion, shape, and other design elements.

Whatever method you use, the most important part of finding great color combinations is always being on the lookout. These resources are universally applicable, but if you keep an open mind and open eyes, you’ll be able to find inspiration anywhere you look.