Every business needs a logo and all major ones will view it as a key aspect of their brand building.
A logo is the first impression a customer will get of your brand, so it has to look clean, professional and tell a story about who you are and what you do.
Which is why many view it as a first port of call within their brand building.
There are a number of ways you can create a logo, from a simple Photoshop job yourself to forking our thousands upon thousands on a graphic designer. But what is the best way to create a logo that will stick and go on to represent your brand for years?
Well, that depends on your budget but choosing between a logo maker and a graphic designer is certainly the most popular option.
Online Logo Makers
For a relatively cheap price you’ll be able to use a logo maker online to create a simple yet effective visual for your brand.
Logo makers like Tailor Brands are perfect for those building a brand on a budget or looking to get their brand of the ground quickly.
You can use basic software to create a logo in a matter of minutes, with the logo maker doing all the hard work so you can simply fill in our company details, then play around with colours, designs and font type to get a professional design perfect to get your business started.
You’ll generally find you’ll be mostly receive very simple designs back, but most design guidelines these days suggest a simple design is a must for a brand logo anyway.
All the world’s most recognisable brands have simple designs, allowing people to remember and memorise them meaning they instantly stand out in the marketplace.
It’s by far a cheaper option with most companies offering logo designs for as little as $3, while you can also add your logo to business cards, letterheads and branded presentations at a snip of the cost.
They’ll generally offer a number of services to coincide with this, however won’t be as personalised as you would find by employing a real-life logo designer and agency.
For a business on a budget though, they’re perfect.
Of course, we’re not suggesting you can build a multi-billion dollar brand with one at the forefront, you may have to rebrand when you get to that point, but they’re ideal for startups as the software used will certainly make your brand look professional and trustworthy.
The beauty of them is certainly the price, allowing you to do things such as shift your company logo colour with the seasons to make you more culturally aware, for example you could explore the rainbow colours for Gay Pride week, or change your logo green for World Environment Day.
Many brands do this, changing certain aspects of a businesses logo or branding. This will add conscience and personality to your brand, even with the most basic of designs.
Using a Real-Life Designer
If you’ve a large budget, then of course going to a real-life designer is certainly worthwhile.
First of all, you’ll have a continual dialogue with an expert in the field, meaning you’ll be able to detail all aspects of what you’d like within a logo in consultations.
This is the place where all the most instantly recognisable brands and beautiful logos are created. That ebb and flow will allow you to get exactly what you need but taking into account key elements of what makes brand logos successful.
That will often come down to hidden meanings within a simple logo design, for example the white arrow within the FedEx logo or ‘Mom’ subtly inserted into the Wendy’s logo.
What’s more, you’ll also be able to push your design back and forth between client and designer in order to get it right, something which can’t be done when simply purchasing a quick logo.
Perhaps one of the biggest reasons why you may be better investing in a real-life designer is the fact that you’ll be able to make your logo unique.
While logo makers online are fantastic at turning around a logo professionally and quickly, if you’re looking for something that’s going to be unique and stand out hugely within a market, a designer is certainly better placed for you.
Essentially, you’re switching from a series of templates to a person designing from scratch. This means you can include anything you want from initials and acronyms to hidden meanings, suggestive colours and sparks of personality.
All the while you’ll be able to build a strategy on how your brand will evolve and in what manner you wish it to.
For example, the Adidas logo has many different ways in which it’s presented depending on where it is featured. With trademark three stripes, it could feature simply as that, in a pyramid above the brand name, or within the famous Trefoil.
Adapting your logo is a great way to get your brand recognised in various places, so building a flexible logo with a designer will help it fit in no matter where you wish to place it.
So, Which Do I Choose?
Ultimately how you produce your brand logo is very much dependent on the budget you attach with it.
There’s no reason you can’t use a logo maker to produce a cheap but professional logo, that could well stand the test of time.
However, if you’re looking for your logo to be filled with meaning, be completely unique and really stand out from the crowd then it is worth investing in. Yes, it may cost you thousands rather than a few dollars, but and instantly recognisable brand can make that money back in the long run.
If you need to start small, then a logo maker is certainly for you. Even if it’s just for the short term while your brand gets off the ground.